Privacy Policy

[fs-toc-h2]General Information

This Privacy Policy notice contains important information on who Oval Fire Products (“Oval”) is, how and why we collect, store, use, and share personal information, and your rights with regard to your personal information. Should you have questions or concerns, this policy also details how to contact us.


Oval, (the “Site”), and its subsidiaries (collectively “Oval”) are committed to protecting the privacy of the companies and individuals that register with and use our website and services. Oval values privacy and is focused on protecting users’ and companies’ data from unauthorized access/use.

This Privacy Policy explains Oval’s collection, use, and disclosure practices surrounding information we automatically collect when you visit our website (, and information you provide to us as explained in further detail below. By using Oval’s website, attending Oval events (virtual or in person), and/or receiving Oval marketing communications, you are consenting to the collection, processing, storage, transfer, disclosure, and other uses of your information as described in this following Privacy Policy.


Throughout this policy, we refer to “supervisory authorities.” This could refer to the Federal Trade Commission (FTC) or Information Commissioner’s Office (ICO), depending on jurisdiction and the Oval Services involved in the collection/processing of data.


Should you have questions about this Privacy Policy, or have concerns regarding the processing and storage of your personal information and data by Oval, please contact:


Oval Fire Products

1140 N. North Branch St. 

Chicago, IL 61642 


To contact the FTC, direct your question or comment to the appropriate Bureau and/or regional office. For queries related to the ICO, call 0303 123 1113 or contact via live chat.


In accordance with the California Consumer Privacy Act (CCPA), this Privacy Policy is reviewed and updated every 12 months.

[fs-toc-h2]Collected and Stored Information

“Personal data” is information about an individual which may be personally identifying. Oval collects, uses, and processes personal information in the course of provision of products and services, as well as in responding to information requests.


We will collect the personal data that you voluntarily provide to use (e.g., when you register for or subscribe to the Oval blog, sign up to receive marketing, or subscribe to the Oval newsletter). We may also collect personal data when you sign up for events or other opportunities through Oval. The collection of personal data will be transparent, and there will be an opportunity to decline to provide this data. In some cases, lack of personal information may render Oval unable to meet your needs.


Personal data may contain your name, email, contact information, physical address, employer, or other information provided by you to Oval. If registering an Oval product, Oval may also request information about the product in question (e.g., a device identifier) or the name of the person/company that installed or is responsible for maintaining the product.


Statistics and information on your use of the Site including your IP address, device type and unique device identification numbers, device event information, broad geographic location, and other technical data collected through cookies (which GDPR considers to be ”online identifiers”) or other similar technology may be collected.

Cookies—which may include information about you, your preferences, or your device—are mainly used to make the Site work as expected. Oval may use session cookies and persistent cookies for the purpose of tracking various data points. Use of cookies can also help to speed your access to the Site, as cookies serve as “reminders” as to who you are to our programming. Cookies may also help us remember your username and preferences, analyze website performance, or allow use to recommend content that we believe you will be interested in. While we recommend that you allow cookies to perform their tasks, you may adjust your computer’s or device’s settings to restrict or refuse them. However, certain Site features or functions may not function properly, or not at all, if the ability to accept cookies is disabled. We do not link the information stored in cookies to any personal information you submit while on our site.

[fs-toc-h3]Use of Your Personal Data

Your personal data may be used to provide you with Site and Service; respond to your requests for information; monitor the security of the Site and/or Service; or to provide you with promotional communications and materials.


Excepting situations where it is used to fulfill a contract or legal obligation, your personal data will only be used for legitimate business interests (e.g., conducting basic business operations such as customer communications; provision of investor services; responding to information or service requests; advertising Oval products, services, events, and/or promotions; improving Oval’s product/service offerings; security purposes; verification of your location to provide product/service support; production against fraud and/or illegal activity; development of new offerings; and compliance with investigations and/or legal obligations).

[fs-toc-h3]Sharing Your information

Oval will not share your information with third parties, except for third-party vendors and service providers that work with Oval. In those cases, Oval will only share personal information to vendors and service providers to help Oval provide a product or service to you.


Third parties may include our subsidiaries and affiliate companies, Consumer Relationship Managements (CRMs), marketing automation providers, invoicing suppliers, call center operators, shippers, services, information processors, financial institutions, data appending services, surge scoring companies, and professional advisors. These third parties only have access to personal information needed for them to complete their services.


In some situations, Oval may be required to share your data to 1) assist government enforcement agencies; 2) investigate and defend Oval against third-party claims or allegations; and/or 3) protect Oval’s or others’ rights, properties, or personal safety, provided that doing so does not outweigh your personal rights. If Oval is forced to make these additional disclosures, reasonable efforts will always be used to give you prior notice of the disclosure.

[fs-toc-h3]Storage of Your Personal Data

Oval has adopted reasonable procedures (technical, administrative, and physical) to safeguard your personal data. However, we cannot guarantee or warrant that information transmissions are secure given the nature of digital communications.


Personal data given to Oval is only kept for as long as it is reasonably necessary for the original purpose for which it was collected, taking into account Oval’s need to 1) meet contractual obligations, 2) address customer service/warranty issues, 3) comply with legal and regulatory requirements, and 4) provide new/improve products/services to users. Therefore, Oval may retain personal data for some period of time after an individual’s use of the Site/Services conclude; after that point, personal data will be deleted from Oval’s systems without notice.


[fs-toc-h3]International Transfers of Information

Information, including information collected in the in European Economic Area (EEA) may be transferred, stored, and processed by Oval and its affiliates in the United States and other countries whose data protection laws may differ from those of your country. In such cases, Oval will protect your personal data wherever it is processed and take appropriate steps to protect the information in accordance with applicable laws.


[fs-toc-h3]Data Retention

By agreeing to this Privacy Policy, you agree that Oval may retain your personal information in connection to delivering Site and Services, in connection with Oval’s routine backup and archiving procedures, and to ensure compliance with Oval’s legal requirements and its continuing obligations under applicable laws, including to protect Oval, Oval affiliates, Oval agents, and others on Oval’s behalf in court and administrative proceedings.


[fs-toc-h3]Your Rights Regarding Your Personal Information

At any time, you may update or edit your information and email preferences by sending a request to You can also opt out of receiving marketing communications or request the deletion of your data by contacting us the same way.


[fs-toc-h3]General Data Protection Regulation (GDPR)

As of May 25, 2018, EU-based individuals have the right to file a complaint with their local data supervisory authority. They also have certain rights which they may exercise free of charge, including the right to:

  • Access their personal information and certain other supplementary information (which this Privacy Policy already addresses);
  • Require the correction of any mistakes in their information;
  • Require the erasure of personal information concerning themselves in certain situations;
  • Receive the personal information concerning themselves which has been provided to sites/services in a structured, commonly-used, machine-readable format and have the right to transmit that data to third parties in certain situations;
  • Object to processing of their information for direct marketing at any time;
  • Object to decisions being taken by automatic means which produce legal effects concerning or significantly affecting themselves; and
  • Object to continued processing of their personal information in certain other situations.


For more information on these rights, including the circumstances in which they apply, refer to the guidance from the UK Information Commissioner’s Office on individual rights under General Data Protection Regulation.


[fs-toc-h3]California Consumer Privacy Act (CCPA)

As of January 1, 2020, for California residents, the CCPA offers important rights which they may exercise, including the right to:

  • Request information regarding policies governing disclosure of personal information to third parties for their direct marketing purposes; 
  • Request that their personal information not be sold;  
  • Annually request and receive personal data that Oval shared with other businesses, if any, within the past calendar year (defined by California’s “Shine the Light” law); and
  • To request the removal of any content (“User Content”) created and publicly posted on a website (for California residents under the age of 18). 


Oval will make a good-faith effort to delete User Content from public view as soon as reasonably practicable. However, please note that a request to delete User Contact does not ensure complete or comprehensive removal of User Contact, as it may remain on backup media, be cached or otherwise retained by Oval for administrative or legal purposes, ore remain publicly available if you or someone else has forwarded or reposted it on another website or service prior to its deletion. Additionally, Oval may be required by law to not remove (or allow removal) of your User Content.


To exercise your CCPA rights, contact Oval via email ( with the subject line “CCPA” and the specific request in the body of the email. To request information that Oval shared with other businesses, if any, please email with the subject line “CA Shine the Light Privacy Request” in the subject line and the specific request in the body of the email. California residents who exercise their CCPA rights are protected from discrimination.


[fs-toc-h3]Children’s Rights

Oval complies with the Children’s Online Privacy Protection Act of 1998 (COPPA), GDPR, and CCPA. For this reason, Oval does not knowingly collect or maintain any information via the website from persons under the age of sixteen (16), and no part of the Site is directed to persons under the age of sixteen (16). If an underage person provides information and Oval has unknowingly collected said information, it will take the appropriate steps to delete this information immediately upon discovery. Per the CCPA, Oval does not sell data of individuals under the age of sixteen (16) without prior authorization.

[fs-toc-h2]Additional Information 

[fs-toc-h3]Transfer of Rights

Should Oval be acquired, merged, or closed for business, it reserves the right to transfer or assign the information collected during the due course of business. This information may be held as part of any acquisition, merger, sale, or other change of control of business entity status.


[fs-toc-h3]Contact Information

You may contact Oval:


Oval Fire Products

1140 N. North Branch St. 

Chicago, IL 61642 


[fs-toc-h3]Changes and Updates

If Oval changes this privacy policy, those changes will be posted on its Site and in any other places deemed appropriate so that you are aware of the information that Oval collects, uses, and discloses. Oval reserves the right to modify this privacy policy at any time. If material changes to this policy are made, notification will be given by email or a notice on the Site.



On occasion, Oval may send communications as part of the Service or Site. These may include, but not be limited to, account activity alerts, updates, marketing, and blog posts. Such communications shall originate from Oval and be conducted in compliance with this Privacy Policy. Users may opt out of such communications at any time, as instructed in the email communications.


Last updated: 01/06/2023